Last week I identified some of the problems with the "Fan Cost Index" developed by Team Marketing Report. One of the biggest issues, TMR's use of average ticket prices to calculate how much a typical family of four could expect to pay to see a game, has to be addressed on a team-by-team basis. This is the first of six articles that will do so. I'm starting with the AL East. My hypothetical customers decide a few weeks in advance which game they plan to attend, then shop for tickets on MLB.com. To keep the methodology constant, I'm ignoring any special knowledge I may have about a particular stadium's seats, seating and ticketing policies, and relying entirely on what I can find on MLB.com.
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